Hare Today Paw Prints | 2025 Year End
Sent on December 13, 2025
Dear Valued Pet Parents,
This year, we proudly celebrated 25 years of Hare Today. As we near the close of 2025, I want to extend my heartfelt gratitude to every pet parent who has supported our mission to provide wholesome, natural nutrition for pets.
While we experienced a modest slowdown in growth this year—largely due to economic fluctuations, increased competition, and rising costs—we remain incredibly thankful for the loyal community that continues to believe in and advocate for the benefits of raw feeding.
Reflecting on 2025
This year brought meaningful progress and important milestones. We strengthened partnerships with local farmers and advocacy groups and worked closely with our shipping carriers to maintain competitive delivery pricing. These efforts help ensure that providing the very best nutrition for our domesticated carnivores remains as seamless and affordable as possible.
Quality and food safety continue to be at the heart of everything we do. Every improvement we make is guided by your feedback and our shared commitment to helping pets thrive on biologically appropriate, natural food.
Looking Ahead to 2026
The coming year will bring exciting additions, including:
- New balanced recipes in the Hare Today Recipe Book
- Additional freeze-dried organ mixes
- Expanded educational resources for pet parents
- Community partnerships focused on holistic pet wellness
As always, transparency, quality, and care will remain the foundation of every product we create.
A Note on Pricing
Throughout 2025, we absorbed multiple cost increases related to meat, equipment, shipping, packaging, and third-party food safety testing—while continuing our commitment to providing a living wage and benefits for our dedicated team.
To maintain long-term sustainability and product excellence, an average price increase of approximately 3% will take effect on January 1, 2026, with adjustments varying by product. This step ensures we can continue delivering the quality you trust while working to keep raw feeding as accessible as possible.
A Heartfelt Thank You
Your loyalty and trust make everything we do possible. Every order, review, and story shared about healthier, happier pets fuels our passion and purpose.
Wishing you and your pets a joyful Christmas season filled with health, happiness, and plenty of tail wags.
With gratitude,
Ashlee
Wife, Mother, and Passionate Owner of Hare Today
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